Sách tiếng Anh - How Brands Grow | 1 : What Marketers Don't Know , 2 : Including Emerging Markets, Services, Durables, B2B and Luxury Brands

Giới thiệu Sách tiếng Anh - How Brands Grow | 1 : What Marketers Don't Know , 2 : Including Emerging Markets, Services, Durables, B2B and Luxury Brands

How Brands Grow

What Marketers Don't Know

Byron Sharp

• This book brings science to marketing with practical findings that have been replicated, explained and generalised into 'laws' we can rely on. Until every marketer applies these learnings, there will be a competitive advantage for those who do
  
• Melding logic and science with compelling insight, this books lays out important principles that every manager should know and apply
  
• Employs an exciting evidence based approach to marketing
  
• Provides insight for all business professionals about how to market their brands effectively
  
• The author is Director of The Ehrenberg-Bass Institute which has many international big brand corporate members including British Airways, Mars, Coca-Cola, Colgate-Palmolive, ESPN, Kraft, Unilever, Procter & Gamble
  

How Brands Grow 2 Revised Edition

Including Emerging Markets, Services, Durables, B2B and Luxury Brands

Second Edition

Jenni Romaniuk and Bryon Sharp

• This book brings science to marketing with practical findings that have been replicated, explained and generalised into 'laws' we can rely on
  
• Melding logic and science with compelling insight, this book lays out important principles that every manager should know and apply.
  
• Employs an exciting evidence based approach to marketing
  
• Provides insight for all business professionals about how to market their brands effectively
  
• Includes practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers