How Brands Grow : What Marketers Don't Know
Thương hiệu: OEM | Xem thêm Marketing - Sales OEM Xem thêm Marketing - Sales bán bởi 8xPub StoreMô tả ngắn
How Brands GrowWhat Marketers Don't KnowByron SharpThis book brings science to marketing with practical findings that have been replicated, explained and generalised into 'laws' we can rely on...: Còn hàng
** Quét mã QR bằng Zalo để mua trên điện thoại
Giới thiệu How Brands Grow : What Marketers Don't Know
How Brands Grow
What Marketers Don't Know
Byron Sharp
- This book brings science to marketing with practical findings that have been replicated, explained and generalised into 'laws' we can rely on. Until every marketer applies these learnings, there will be a competitive advantage for those who do
- Melding logic and science with compelling insight, this books lays out important principles that every manager should know and apply
- Employs an exciting evidence based approach to marketing
- Provides insight for all business professionals about how to market their brands effectively
- The author is Director of The Ehrenberg-Bass Institute which has many international big brand corporate members including British Airways, Mars, Coca-Cola, Colgate-Palmolive, ESPN, Kraft, Unilever, Procter & Gamble
Chi Tiết Sản Phẩm
Công ty phát hành | Oxford |
---|---|
Nhà xuất bản | Oxford |
Ngày xuất bản | 2010-04-12 15:41:45 |
ISBN-13 | 9780195573565 |
Loại bìa | Bìa cứng |
Số trang | 246 |
SKU | t214504515 |
d | 3113 |