Marketing 5.0: Technology For Humanity
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In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to customers’ needs and make a difference in the world. In a new age...: Còn hàng
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Giới thiệu Marketing 5.0: Technology For Humanity
In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to customers’ needs and make a difference in the world.
In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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| Hàng chính hãng | Có |
|---|---|
| Công ty phát hành | John Wiley & Sons |
| Nhà xuất bản | Wiley & Sons, Inc. |
| ISBN-13 | 9781119668510 |
| Số trang | 224 |
| SKU | t109615890 |
| d | 4416 |
