ARTBOOK - SÁCH TIẾNG ANH - The Retail Innovation Toolkit : 42 Category Management Tools for Growth
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Format Paperback | 216 pagesDimensions 160 x 240 x 19.05mm | 466g
Publication date 06 Sep 2021
Publisher Lannoo
Publication City/Country Tielt, Belgium
Language English
HOW TO:
•design an enjoyable and/or efficient shopper experience.
•adapt your retail format to new societal trends while keeping the retail brand differentiating.
•energize supplier-retailer relationships and face the challenges ahead in an open and a collaborative way.
Retail is going through tremendous change as a result of new types of competitors and ever higher consumer expectations. An abundance of products, media and data has become available. Digitization and the demand for an inclusive and a sustainable society call for new ways of defining the future together.
Everyone needs to be mobilized, and the category level holds the right meeting point for suppliers and retailers. The Retail Innovation Toolkit offers practical tools and case studies on the way forward, so that professionals on both retail and supplier sides can start addressing category challenges immediately.
The 42 tools help professionals to analyze, grow, innovate and even reinvent categories in a fun and a quick manner. The Category Management concept is refreshed by integrating tools from Experience Design and Product Innovation to create a new set of innovation skills and mobilize collaboration within and among retailer and supplier organizations. This is an excellent toolkit with practical approaches to growing the category and reinventing the retail game.
Chi Tiết Sản Phẩm
Thương hiệu | ARTBOOK |
---|---|
SKU | l2058775251 |
ISBN ISSN | 9789401477192 |
Ngôn Ngữ | Tiếng Anh |
Ấn Bản | Paperback |
Tác Giả | Constant Berkhout |
Xuất xứ | Belgium |
Gói Bảo Hành | Không bảo hành |
d | 3012 |